Ellys
XL Belgrade Fashion Week,
40th BFW Jubilee
Client: Fashion Studio Click
Brand: belgradefashionweek.com
Cover photo: Misa Obradovic
Photo: Djordje Tomic
XL Concept, Visual Identity, Design: Ana Cvejic -idea boutique-



Brief: Create visual identity and campaign of the biggest fashion event in Serbia and its 40th jubilee!
Idea: XL as a Roman numerals and 40th jubilee, XL as a clothing label and XL as the biggest fashion event in the country.
XL as #pattern #design applied at #totebag and #teacup #special #gift #edition
XL concept & illustration by @ana.cvejic.idea.boutique



BFW Crew at Awards Night – Final Day of XL Belgrade Fashion Week!